Build a Brand in 2019: Authenticity,Transparency, & the 80s
Successful branding is essentially a matter of capturing a) the zeitgeist, and b) the essence of your product and philosophy. In today’s social media-dominated world, there are no more secrets. Customers want, even demand honesty from their preferred brands. They want to know what your products are made of, how you make them, and even how much they cost to make.
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