Christian Stein, new General Director of Communication of SEAT and Institutional Relations of SEAT and the Volkswagen Group in Spain
EAT global Communications director Christian Stein has been appointed General Director of Communication and Institutional Relations for SEAT internationally and of Institutional Relations for the Volkswagen Group in Spain. In his new role, which he will assume on 1st November, Stein will continue to lead all of SEAT’s Communication activities and will also coordinate Volkswagen Group Institutional Relations strategy in Spain, Portugal and North Africa.
This integration aims to create synergies and give greater coherence to all of the SEAT brand’s communication, institutional and outreach activities worldwide. The combined area of Communication and Institutional Relations will be responsible for enhancing the image of the company and consolidating relations with all the stakeholders associated with it, from employees to the highest Public Administration officials, including the partners and start-ups across industries with whom the company is building up its ecosystem of innovation and mobility.
“Christian Stein’s appointment as General Director of Communication and Institutional Relations is an acknowledgement of the valuable work carried out under his leadership”, pointed out Luca de Meo, President of SEAT and of the Management Board of Volkswagen Group España Distribución. “The merging of both areas under a sole leadership is a logical, strategic decision in order to continue to strengthen the global positioning of SEAT and of the Volkswagen Group in Spain.”
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