What Does A Good Lead Look Like?
2 days ago, Wed, Jan 16, 2019, 15:39:58
Exhibitions, trade shows, fairs, etc. are exhausting – not only regarding the money spent but the time and energy they consume. The only way to maximize ROI is by collecting worthwhile leads and converting them into clients. Unfortunately, not everyone visiting your booth or recording their information can qualify as leads; you could probably call them inquiries or prospects, at most.